Sony CEO sees no major financial impact from cyber attack

President and CEO of Sony Corporation Kazuo Hirai speaks about Sony digital cameras at a Sony news conference during the 2015 International Consumer Electronics Show (CES) in Las Vegas, Nevada, January 5, 2015. REUTERS/Steve Marcus

LAS VEGAS (Reuters) – Sony Corp Chief Executive Kazuo Hirai on
Tuesday said he does not expect the November cyber attack on the
company’s film studio to have a significant financial impact, two weeks
after the studio rolled out the movie at the heart of the attack.

The studio, Sony Pictures Entertainment, said separately that the film, “The Interview,” has generated revenue of $36 million.

told reporters at the Consumer Electronics Show in Las Vegas that he
had signed off on all major decisions by the company in response to the
attack, which the U.S. government has blamed on North Korea.

network was crippled by hackers as the company prepared to release “The
Interview,” a comedy about a fictional plot to assassinate North Korean
leader Kim Jong Un. The attack was followed by online leaks of
unreleased movies and emails that caused embarrassment to executives.

are still reviewing the effects of the cyber attack,” Hirai told
reporters. “However, I do not see it as something that will cause a
material upheaval on Sony Pictures business operations, basically, in
terms of results for the current fiscal year.”

Sony Pictures said
“The Interview,” which cost $44 million to make, has brought in $31
million in online, cable and satellite sales and was downloaded 4.3
million times between Dec. 24 and Jan. 4.

It has earned another $5 million at 580 independent theaters showing the movie in North America.

unprecedented simultaneous release in cinemas and online came together
after it canceled the planned Christmas Day wide release of “The
Interview” because major movie theater chains refused to screen it
following threats of violence from hackers opposed to the film. That
decision drew pointed criticism, including from President Barack Obama,
that Sony had caved to hackers.

Within a week, the studio struck
deals with small movie theaters that said they were keen to defend free
expression and with technology giants like Google Inc for a simultaneous
online release on sites like YouTube Movies. Apple’s iStore came aboard
a few days later, as did major pay TV providers.

It is still
unclear if Sony Pictures will recoup the costs of the film, starring
Seth Rogen and James Franco, including an estimated $30 million to $40
million marketing bill.

On Monday, Hirai praised employees and
partners of the Hollywood movie studio for standing up to “extortionist
efforts” of hackers, his first public comments on the attack launched on
Nov 21.

Sony Pictures may need several more weeks to rebuild its
computer network after what has been deemed as the most destructive
cyber attack on a company on U.S. soil. North Korea has denied it is
behind the attack.

(Additional reporting by Piya Sinha-Roy in Los Angeles; Writing by Peter Henderson and Mary Milliken; Editing by Leslie Adler)

 | Reuters

via Blogger


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s