OLX Announces Expansion in Eleven International Markets

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Nine Naspers-owned online classifieds sites rebranded as OLX brand
across Southeast Asia and Europe
Nine important local classifieds brands have now rebranded to OLX. (Graphic: Business Wire)
Nine important local classifieds brands have now rebranded to OLX. (Graphic: Business Wire)

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September 16, 2014 09:00 AM Eastern Daylight Time
NEW YORK & BUENOS AIRES, Argentina–(BUSINESS WIRE)–Global online classifieds platform OLX, among the most used online
platforms in the world, recently announced its expansion in eleven
countries across Southeast Asia and Europe. As part of an ongoing
initiative to transform OLX into the world’s largest
consumer-to-consumer (C2C) marketplace, OLX’s parent company, Naspers,
consolidated its online classified services in Switzerland, the
Philippines, Thailand, Poland, Hungary, Bulgaria, Romania, Ukraine,
Belarus, Kazakhstan and Indonesia, and re-branded them as OLX, giving
the global classifieds brand a major presence in these key markets.

“Our aggressive effort to build the best user experience – particularly
on mobile devices – is the chief reason OLX has been able to grow so
rapidly in developing regions around the world”

OLX is already the top online classifieds platform in many emerging
markets and was dubbed the “undisputed leader in India” and “market
leader in Brazil,” by Morgan Stanley in a late 2013 report. The report
also noted that OLX is rapidly pulling away from intense, international
competition. In many fast-growing, emerging markets, an online
marketplace for used goods and services was an unknown concept until OLX
introduced the category with its platform.

“Our aggressive effort to build the best user experience – particularly
on mobile devices – is the chief reason OLX has been able to grow so
rapidly in developing regions around the world,” said Alec Oxenford, OLX
co-founder and Brand Champion. “With the rebrand of these nine
platforms, OLX is even better positioned to lead the online classifieds
category.”

Naspers, a leading global media company, which also owns a major stake
in China’s Tencent, initially acquired a majority stake in OLX in 2010,
which has increased to 95% over time. Naspers rebranded most of its
other online classifieds properties – Ricardo, Tablica, Aprod,
Prodavalnik, Sulit, Dealfish, Mercador, Slando and Tokobagus – as OLX
this summer following several years of rapid growth by the startup,
which was founded in Buenos Aires and New York.

OLX’s localized, C2C, online marketplace allows users to easily buy and
sell goods and services such as electronics, furniture, household goods,
cars and bikes. Mobile users have fueled a significant portion of OLX’s
growth since its launch in 2006, particularly in major emerging markets
like Brazil and India, where mobile adoption continues to swell. OLX
invested early and heavily in mobile, building a highly rated app (4.2
stars in the Google Play store) and launching on all operating systems.
The OLX mobile app has been downloaded over 35 million times worldwide
and ranks as the #1 or #2 e-commerce app in the Google Play store in
many markets.

TV advertisements explaining the rebranding have aired on TV across the
eleven relevant countries, reaching hundreds of millions of consumers.
Those regional videos are also available online and select examples can
be found at the links below.

Select OLX Regional Rebranding Advertisements:

About OLX

OLX is the leading world’s top online classifieds platforms for emerging
markets and is available in more than 40 countries and over 50
languages. The site offers a free, fast and hyper-local way for people
to buy, sell or exchange used goods and services simply by posting an
ad. Every month, hundreds of millions of people around the world visit
OLX to find and sell a wide range of products, from furniture, musical
instruments, cars and motorcycles to electronics, mobile phones,
property and local services.

The platform is particularly popular in fast-growing, emerging markets
around the globe, where OLX creates new income opportunities for sellers
with limited environmental impact. OLX’s more than 1,200 employees are
located in offices around the world, including Bangkok, Buenos Aires,
Cape Town, Delhi, Jakarta, Lagos, Lisbon, Manila, Nairobi, Poznań, Rio
de Janeiro and São Paulo.

 | Business Wire

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