Jony Ive might have hinted that Swiss makers are toast, since the iWatch is that awesome

Standard

 

Apple chief designer Jony Ive has allegedly dissed the good ol’ Swiss watchmaking by saying that Switzerland will be in jeopardy when the iWatch hits the shelves. Well, he apparently used a certain four-letter word to describe the state that the Apple’s smartwatch will leave those Swiss watch makers in, but since we haven’t been there, we can’t confirm for sure, plus Jony Ive doesn’t really seem like that type.

It’s not precisely clear wh en the iWatch will be launched, but its actual announcement might happen as soon as next Tuesday, alongside the iPhone 6, at a “one more thi ng” type of break during Apple’s big event in Cupertino. The thing is that whenever Apple tries to conquer a new market niche, it announces the product months before the actual launch, telling potential users to hold their horses on the competition’s products until they see what Apple has to offer in the field. It is not out of the question then that we would s ee the iWatch next week, and gauge if Jony Ive was right to eventually badmouth the Swiss watchmaking industry.
source: NYT

Jony Ive might have hinted that Swiss makers are toast, since the iWatch is that awesome

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s