Audiences are still hooked on a feeling.The law of
diminishing returns when it comes to blockbusters shows that they open
strong as if in a sprint then sputter out in the weeks following. Marvel
Studios’ Guardians of the Galaxy thought to be the company’s riskiest venture since Iron Man
in 2008 shattered the record for an August opening. However, even with
the strength of that $90+ million opening it fell the following week too
a quartet of teenaged mutant ninja turtles. While one of the best
received mainstream movies of the summer had to play second fiddle to
Michael Bay’s cinematic reboot of Teenage Mutant Ninja Turtles, it appears kids have grown tired of the movie and would rather play with the toys instead.
With the turtles slipping, it allowed Guardians to reclaim the
#1 spot in its fourth weekend of release. That just doesn’t happen very
often during the summer. When it does it mostly occurs with comedies
(think There’s Something About Mary back in 1997). Having yet to
open in Japan and China, the Marvel franchise starter has amassed a
worldwide total of $489 million and has become the highest grossing film
of the summer in the U.S. This time next week it should have eclipsed
both The Lego Movie and Captain America: The Winter Soldier
to become the box office champ of the year. It may even be the first
title this calendar year to make it $300 million stateside.
Chloe Grace Moretz isn’t a box office draw at this stage in her
career, but she is two-for-two with respectable openings for both last
year’s Carrie and the YA adaptation of If I Stay. Both films opened north of $16 million and in the case of If I Stay
it was a few hundred thousand shy of topping the turtles for second
place. As for those turtles that look more like mutated avocados the
reboot has made $145 million domestically since its debut three weekends
ago. Worldwide it is around $213 million, though even when it opens in
Japan, China and the U.K. I think it will have a greater percentage of
income in the U.S. than overseas.
If you were wondering if the long-delayed sequel to Sin City opened in fourth place, well you better venture further down the top ten list. Sin City: A Dame to Kill For
flopped big time; just $6.4 million to finish in the eighth spot. The
movie itself isn’t bad per se, it’s just more of the same of what we got
nine years ago. The gap between the films doesn’t help either. The poor
performance may be overshadowed by the likes of Guardians and Captain America but it is another example of how not every comic book or graphic novel cinematic translation is a guaranteed hit (Jonah Jex, anyone?).
Elsewhere at theaters, Let’s Be Cops had a strong hold in its second weekend with $11 million, as The Giver and The Expendables 3 drop hard. For The Expendables 3
the series is pretty much done, even with openings in China, Japan and
Russia to come. It’s yet to crack $50 million around the globe.
With a budget of only $15 million, Sony Pictures’ football movie When the Game Stands Tall
had a respectable $9 million in its debut to take fifth place. Not bad
for a movie with no stars and little marketing. Unless I’m watching the
wrong channels, I don’t think I saw a single ad for this football movie
during a pre-season NFL game.
Richard Linklater’s Boyhood may have fallen out of the top 10
after making the list last week, but the indie sensation is performing
well having grossed $16.5m domestically. Two new titles in limited
release, Love Is Strange and The One I Love, both had good per screen averages (Strange with a solid $126,552 PSA, and Love with a decent $55,100 PSA).
Top 10 weekend estimates below.
01. Guardians of the Galaxy — $17.6 Million ($251.88m)
02. Teenage Mutant Ninja Turtles — $16.8 Million ($145.6m)
03. If I Stay — $16.3 Million
04. Let’s Be Cops — $11 Million ($45.2m)
05. When the Game Stands Tall — $9 Million
06. The Giver — $6.73 Million ($24.1m)
07. The Expendables 3 — $6.6 Million ($27.5m)
08. Frank Miller’s Sin City: A Dame to Kill For — $6.4 Million
09. The Hundred-Foot Journey — $5.56 Million ($32.75m)
via Blogger http://ift.tt/1veMHwF